Operator
- Increased use of other roaming services
- Enables effective marketing programs aimed at specific roamers
- Provides immediate incentive to roamers to select network
- Analyzing roamer information as the system captures important roamer statistics
- Aiding roamers by providing local information for the inbound roamer
- Messages to outbound roamers can help keep revenues within the group properties
Customer
- Receives personalized promotion service
- Messages in customer mother tongue
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WelcomeSMS is a combined signaling monitoring and SMS delivery product that empowers mobile operators with a reliable and manageable platform that enables mobile operators to send a range of targeted and personalized SMS messages to inbound and outbound roaming subscribers. The messages can be personalized based on a broad range of criterion including the foreign network, the customer's native language, the time the last message was sent, usage on the network, next network latched onto, and so on.
Product description
IITPRO's WelcomeSMS enables mobile operator to reach out in-roamers on a network proactively to induce greater preference for this network. In-roaming traffic represents a big chunk of Roaming revenues. Making a network the preferred network for in-roamers helps to capture a larger share of the in-coming traffic. Induced Network preference will result in enhanced roaming revenues.
WelcomeSMS is a personalized promotion service, featuring native language text and specific references (such as short codes) from a visitor's operator and country. Operators can also customize delivery to change message content and type for consecutive registrations, location updates, specific times or dates. Intelligent logic ensures appropriate delivery rate and content to avoid message overload.
System can promote new services directly to the user. Powerful messaging capabilities include targeted messages to specific market segments (e.g., prepaid or business users) as well as to specific locations in the network (inbound and outbound) using location-based sensitivity. |
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