Ring Back Tone

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ITPRO CRBT


Operator
  • Operator can offer a service available to all existing handsets wireless and wireline
  • Quick return on investment: by far a guaranteed and quick return on the initial investment of the equipment needed to operate this service
  • Revenue by monthly flat rate or setup charge rate
  • Revenue by charge for every change in the Ring Back Tone service
  • Mobile operator can operate a rich set of content management functions
  • Growing list of Solution Partnerships and Deployments making an ideal partner for ring back service application vendors
  • Music industry can be charged when promoting new songs

Customers
  • Allows subscribers play their favorite tune or phrase to incoming callers instead of hearing the familiar "ring" tone when calling someone
  • These services are available with a simple GSM handset
  • Users can record a message for their callers to hear instead of the ring back tone
  • Teenagers: fun possibilities to personalize the subscription and entertain incoming call parties with such as tones, sounds or jokes
  • Companies: plays company information or advertisements
  • Expresses subscribers' individuality through their phones
  • Selects a ring back tone from a wide range of audio content choice




Ring Back Tone System enables users to select a melody or record a short greeting that the caller will hear. Instead of listening to the familiar "ring" tone when calling someone, Ring Back Tone (RBT) lets subscribers play their favorite tune, sound, jingle, or phrase to incoming callers.

This service works with any mobile terminal unlike ring tone services that need to be stored in specific mobile terminals.

Specific melodies can be designated according to time of day, date, caller's number or caller's number group. A pre-recorded message can also be played as well. An user can send a selected melody to another user as a gift.

Product description
An important distinction between ring back tones and other services is that this network-based solution is independent of both handset and Subscriber Identity Modules (SIMs). Users are not required to have the newest phone or a specific brand of phone.

Therefore, operators have the flexibility to offer personalized ring back services to all types of subscribers (i.e., postpaid or prepaid, fixed or mobile). Service providers can generate revenue from service management, using a wealth of existing subscriber data. Ring back tones are already popular in several market segments. Penetration rates among cellular phone customers in the market segment share reached 40%. This revenue increase came from:
  • New subscription fees, as customers migrated to the provider with the most avant-garde technology.
  • Higher average connect time, as the user experience was enriched.
  • Incremental download fees associated with service acquisition.

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